AN EDUCATIONAL FORUM
Learn about the effective implementation of policies and strategies that drive health and wellness tourism competitive identity for nations, states and cities.
WHO SHOULD ATTEND?
Planners & Regulators
Hospitals & Clinics
Deans & Faculty Members
Investors, Hospitality & Travel
WHO SHOULD EXHIBIT & SPONSOR?
City Tourism Boards
Resorts & Hotels
Airlines & DMCs
Roundtable Discussions About Why Health and Wellness Tourism Matters to Communities and Identity
In health and wellness tourism, economic development is about cultivating creative, authentic communities that attract, retain, and foster medical, dental and other talented specialists. This specialized niche of tourism must convince visitors to select your destination because of the three main qualities attach people to place: social offerings, openness, and a community’s aesthetics. The touch points for effective health and wellness tourism placemaking—from physical development and space use to on-the-street programming—takes each of these factors into account. Health and wellness tourism placemaking goes far beyond appointment setting for consultations and surgical procedures, but instead, is about creating comprehensive destination experiences that leverage physical and cultural improvements across entire neighborhoods and communities.
The health travel industry and destination marketing are undergoing rapid maturation, particularly by the rapid evolution of technology and changes in consumer behavior. Learn about trends and insights that are already changing the landscape and those that could possibly disrupt the field in the nearby future. Understand the modern medical tourism consumer decision journey and how marketers should engage with the targeted audiences. Discover how innovation and technology are enhancing the medical visitor's experience. Understand how integration of data from medical records, tourism arrivals, predictive analytics, virtual reality, augmented reality, geolocation and targeting, Internet of Things, voice based interfaces and modern CRM techniques all play into the health and wellness tourism strategy and infrastructure.
To ensure the optimal destination experience for visitors, health and wellness tourism marketers and facilitators must set expectations that are accurate and deliverable. Health and wellness tourism marketers and facilitators require training and support to promote the destination to ensure that all destination branding messages remain within brand standards and parameters.
Health and wellness tourism can bring many economic and social benefits to communities. This manifests in jobs creation, health facilities improvement, attraction of medical talent, foreign investment, tax revenues and more. But measuring the economic impact of the sector for destinations is often underappreciated and challenging. Stakeholders and government authorities alike need a detailed process for developing a comprehensive economic impact analysis and sorting out data collection and taxation for sustainable ongoing market growth and development. Participants will create a road map for data collection, including how to measure and evaluate and develop operational approaches to calculate health and wellness tourism related revenues of various businesses such as clinical, transportation, F&B, lodging and entertainment. Finally, the session will explain how community leaders can use the results to make informed decisions on FDI, local funding, marketing and centralize call center operations and information portals to enable them to carefully analyze trends, successes and future needs.
SCHEDULE THIS PROGRAM
Bring this 3-1/2 day program to your destination
Chillax and Connect
0830 - 1740
1745 - 1930
0830 - 1530
Penetrate the lucrative health and wellness tourism market!
We provide the experts, pre-qualified and vetted hosted buyers from targeted source markets, and the training and meeting organization. You provide the venue, the sponsors, the exhibitors and the budget for speaker travel and honoraria.
GET IN TOUCH...
We'll plan this workshop and customize any options you require, send us a message.